We got to have some fun for the holiday season of ‘23. We created a new LET IT POUR line of the iconic Tito’s ugly holiday sweaters, created a spot all about the ingredients for a perfect holiday party, and got to pet a bunch of dogs along the way.

Tito’s is no stranger to charitable initiatives and for this holiday season we proposed they focus on our furry friends. So Tito’s teamed up with Meals on Wheels Loves Pets to donate $250,000 for the cause.

Along with the holiday party spot and a photoshoot, we promoted it on every bottle with a To:/From: tag that included messaging about the partnership as well as a recipe for a “Cause-Mo” (get it?).

Let it pour, ya’ll.