la Madeleine is a French restaurant on the rise. We created a campaign that reminded fans and curious foodies that they could get a taste of France without breaking out their passport.

The “France Isn’t So Far Away” campaign was born. We started by creating a direct-mail campaign with unique postcards. We created custom illustrations featuring French cuisine in fun ways. The Swiss Alps, hot air balloons, French Riviera, and more…all with a food spin.

Then we recreated iconic French poster art (the public domain ones of course). We rebuilt these from scratch entirely in-house, all with a la Madeleine spin, featuring products from the brand. These posters are popping up in stores as we speak.

We even took over the social channel. This included many posts about the taste of France being just down the road, to even recreating artwork by iconic French painters painted directly on la Madeleine packaging. All done within the agency.

Of course we topped it all off with a TV spot that flows across a French dinner table, highlighting every meal of the day and reminding viewers that “France Isn’t So Far Away”