Doritos created a new dimension of snacking. Doritos Loaded. It's a melty, cheesy concoction that's covered in Doritos dust. It's so unique it's almost indescribable. So we created a commercial to capture that one-of-a-kind sensation when you bite into a Doritos Loaded. And we did it in a way Dorito's fans would resonate with; weird.

We tapped into tweets from real fans of Doritos for fun headlines that was used across Out Of Home, print, experiential, and more.