We helped launch an initiative with 7-Eleven in where we asked a handful of celebrities to design their very own coffee cup. In return, 7-Eleven gave their respective charities a cool $250,000.

We started with a cup-design kit, sent directly to celebrities. When they sent back artwork, we molded it to a cup and made it come to life on custom microsite. Then we took their artwork and put it in stores. We even built a skate park.

The celebrities then did several PR events with/for their charities. After all was said and done, the program received millions of dollars in PR, having been featured on television and national magazines. Around 35,000 Cup With A Cause cups were purchased every day.