Full rebrand of 24 Hour Fitness.
To better compete with increasing options in the fitness category, we completely reframed “24” to illustrate how 24 Hour Fitness helps members own the day as well as get the most out of their club. The campaign rolled out with a complete rebrand that included a new aspirational voice and a bold new look. The campaign was aimed (mostly) at females and primarily highlights all the different classes that 24 Hour Fitness offers with membership.